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About Wordcatcher Publishing


The Wordcatcher Story

The term 'hybrid publisher' has been around for a while, but it's not always clear what it means. Wordctacher Publishing Group Ltd is proud to be a hybrid publisher, and this is what it means to us...


How it all began...

In 2012, the founder of Onion Custard Publishing, David Norrington, started writing books and self-published seven of his own in 15 months. in addition, he published some for business associates and fell into being a publisher. In the early days he worked his way through the problems and challenges that self-published authors face. Moving from working from home, to serviced offices, and then onto the high street, the company continued to offer a 5* service to self-published authors. It offered a publishing imprint to bring them together. At this time, the company was very much in the assisted publishing mould; charging authors for the services they required.

David then took the plunge and opened a bookshop, learning the trade of bookselling. This helped enormously with publishing too - there's no substitute for practical experience in selling books when you publish them too.

This activity led to Onion Custard gaining the attention of a larger publisher, and in being absorbed into them. As is often the way in business, things didn't go according to plan and there was a parting of the ways, but David emerged more determined than ever to offer a quality service and a voice for talent.

How it all began...In October, 2016, Wordcatcher Publishing was born.

Lots of thought went into creating a new brand and identity, and Onion Custard lives on as the imprint for children's books as Onion Custard Kids. Wordcatcher now reflects a more mature side to publishing with titles for adults.

In a departure from the original business model, Wordcatcher now offers no-money-down publishing as well as assisted publishing, catering for a wider range of authors. However, there's a caveat for the assisted publishing - we won't publish just anything just because someone is paying for a service. We believe in quality, and we refuse to compromise on the integrity of our output just to make a quick buck. 

On 31st December 2017 we had 100+ titles in distribution, including re-issues of many of the titles from Onion Custard Publishing

On 31st December 2018 we had 150+ titles in distribution, most of these new additions being new front list titles.

Let's see what the total is on 31st December 2019 - it's not all about numbers though, quality is far more important. Join us as we continue to thrive, and look out for new developments and new ways we seel to promote out authors and their books.


Our Guiding Principles

Whatever the imprint, and whatever the service, we aim to:

Give new and existing authors a platform to publish their work

Work to high editorial and design standards

Offer creative and technical advice

Help authors to develop their skills and craft

Help authors to develop an understanding of the industry

Promote authors and their work

Drive innovation and efficiency in our business to deliver world-class solutions


Wordcatcher Publishing titles are aimed at adults, and Onion Custard Kids is for children and pre-teens. 

In order to qualify for these imprints we have to be involved in the editorial process, and we also take the lead on cover design. Titles also need to fit into our catalogue. Wordcatcher and Onion Custard Kids publications typically do not involve authors paying for services to get their book into print and distribution - in essence we only make money when we sell books. They follow the 'traditional' publishing model.


Auxillium Press is an imprint of Wordcatcher Publishing Group Ltd. Through this imprint we publish titles without collaborating editorially or making the final decision on cover design. We might supply one or more publishing services for the title, but the author is in creative control and has final say on all aspects. The author pays for services they require, with confidence that all back-office functions of publishing are being taken care of by us. We assist with full production and distribution, only being paid for these elements of publishing when books sell. We don't publish everything - irrespective of whether the author wishes to pay for work.


Our Partners in White-Label Publishing

We also work with authors, other publishing companies, and small presses - providing some or all of the functions and services they require. Our partners retain complete editorial and creative control. They publish in their own name or under their own imprint. We provide as much or as little support, as required.